In a technology-driven age, it has become essential for local businesses to create a presence online.
A website allows you to bolster your current advertising campaigns, take control of your brand image online and build long-term relationships with your clients. But, there are 4 incredibly important secrets your website visitors are keeping from you…and if you want to know what those are, you might want to scan a little further, because we’ve tried to give you a ton of value with this post. But, as always, that’s up for YOU to decide in the comments section below!
WordPress is a universal website platform that provides the scalability required when growing your business.
This guide will take you through the website design process and explain the benefits of using WordPress as a website platform.
Now, let’s talk about some principals of effective website design.
Why WordPress Instead of Squarespace or Wix?
With WordPress, you can create powerful, polished sites. It’s the most popular website publishing platform and currently powers more than 20% of the web.
Wordpress is constantly improving with updates rolling out regularly to enhance the user experience. With their user-friendly content management system, you don’t need to be a
or know anything about HTML to update your website.
50,000 new WordPress websites get published everyday, from small business websites, to big media organizations like CNN.
The scalability ensures that your website can grow with your business.
Here’s a list of reasons we would recommend using WordPress.
100% CUSTOMIZABLE Your website is totally customizable in WordPress; from the color to the layout.
USER-FRIENDLY An intuitive user interface is the result of WordPress’ simple, uncomplicated technology. Adding new pages, blog posts and media can be done without coding and HTML knowledge.
SEO FRIENDLY One of Google’s considerations when indexing your website, is your HTML code. Google does not like excessive code. WordPress is already streamlined which creates a good basis for your future SEO efforts.
FULL W3C COMPLIANCE W3Csetsstandardsforhtmlcodetoensurethatwebsiteswillcomplywiththelatest browsers. WordPress is W3C compliant.
DATA SAFETY When you build a website on a hosted service, you risk your website data disappearing if the hosted service fails. With WordPress, no one, besides your developers, has access to your content. Your content is also automatically saved, which protects against data loss.
SCALABILITY You can add hundreds or thousands of pages to your WordPress website without compromising the performance in the least. Your website can grow alongside your business.
WEBSITE SECURITY If you have the right partner setting up your WordPress installation, they will “harden” the installation which actually provides more security against hackers than your average website.
MULTI-USER FUNCTIONALITY Within WordPress, administrators can create user accounts and specify the level of access these accounts hold.
UNIVERSAL PLATFORM: Finding a designer to work on your website will never be a problem as most designers know how to work withWordpress.Instead of starting from scratchwhen you want to do a re-design, a designer can edit the existing website.
MOBILE FRIENDLY With responsive themes, your website will identify the device your site visitors are using, and automatically adjust the view appropriately.
BLOG READY WordPress has a built in blog functionality, ready for you to design and activate.
Whether you are building your first website, or re-designing your website, this quote applies to you:
”If you don’t have time to do it right, when will you have the time to do it over?” – John Wooden
Make sure that you apply best practices and always keep your users top of mind. What will they like? What is their journey?
Your website is an extension of your business and needs to receive the same attention as your physical premises does. Do a good job with your website the first time around.
If you’d like more information on how we can help with this, please head on over to our services page, or feel free to contact us….as we are constantly adding new products and services to better serve you! Although, if you REALLY want to dive deeply into all of this fun stuff, you should consider joining our BRAND NEW Facebook Group, Daily Marketing Mastermind. In this group we (and others) share top-notch marking and web development tips. Feel free to stop by and join the conversation!
OR, just continue to stalk us by liking us on Facebook. Don’t worry, we won’t tell…and we’ll still give you kick ass content. Why? Because we love you.
Now, it’s YOUR turn. What did I miss? What do you have to add? Don’t be shy, leave us a comment! We’d love to hear from you!